Travis Scott expands his business ventures into the world of cereal, kinda.
According to UsMagazine.com, The Houston rapper and entrepreneur announced today (Monday June 24) that he’s teaming up with General Mills to release special-edition boxes of Reese’s Puffs.
Scott seems to be a huge fan of the breakfast food inspired by the popular chocolate and peanut butter candy, hence the interesting collab.
Though the cereal inside each box will remain unchanged, Scott, 28, did design each box with the goal of bringing his unique creative style to life. With that in mind, the boxes boast visuals representing Cactus Jack (Scott’s label imprint that he launched in 2017) and Astroworld, his third studio album that was released about a year ago. Speaking of the cereal’s name, while the moniker appears in brown and yellow letters outlined in orange (in keeping with Reese’s traditional color scheme) this time the name of the morning food is shiny, not matte. Maybe this helps justify the $50 price tag per box?
To celebrate the Reese’s Puffs and Travis Scott collaboration and reveal the first special-edition box, a pop-up event is slated to take place on Tuesday, June 25, during Paris Fashion Week. The event, which will be held in the European city, will be open to the public. Check out a preview of the Travis designed boxes of Reese’s Puffs below.
CLICK HERE to read more from UsMagazine.com about Travis’ latest collaboration with General Mills.
