After the powerful episode from NBC’s This Is Us after the Superbowl, it has made some people look at Crock-Pots differently.

Without ruining the episode for fans who haven’t seen it, Milo Ventimiglia who plays Jack Pearson offers his willingness to help the brand out by touting the “innocence” of Crock-Pots, which appeared on Saturday online. #CrockpotIsInnocent

The next episode of “This Is Us” will air tonight on its usual time slot at 8pm on NBC.